“We’re all about making DOSH, MULA, and SPONDULICS – MONEY – for people”
Daddy Creative and “Creative Attention Marketing” (CAM) is the brain child of founder Mark Davies and is about making DOSH, MULA, and SPONDULICS – MONEY – for businesses and people, and is an attention-deficit solution to your marketing challenges.
Most people or companies have little or no experience at actually creating attention or making money; they just design things for people. Mark (once described as a “mad genius”) on the other hand has been at the coal face working with companies on campaigns for many years, and because of this actually knows what works in practice not just in theory.
Two of his proudest to date are making £66 million for one company in 6 months and for one of the most successful online promotions and business launches which saw over 300,000 people flock to it.
BUT… be warned, Daddy Creative is more than just some creative agency that turns out nice stuff for you… it has loftier goals, namely to transform the way in which people market their products, services or brand online by creating solutions that attract people to you.
You can’t plonk yourself onto the World Wide Web and instantly expect everyone to come flocking to you. It takes much, much more than that these days: you have got to stand out above all the rest. How will people find you? How will they CHOOSE you?
“Once you have people’s attention, the money will follow”, is thie principle at the heart of how Mark works and his creativity.
Not enough cash in the bank means that no one is paying you attention. Strange phrase that, “paying you attention”, because attention does actually pay you.
Our celebrity culture toady drives Creative Attention Marketing. All you have to do is look at some celebrities to see proof of this. No, I’m not going to name names here, as to be honest I don’t need the legal battles (nice attention though)… but some of these people are only famous for one thing: being famous – and that means they have your attention.
But you don’t have to be on TV these days to get this type of attention; it can also be done online. In fact, there are people who have become celebrities online; there are also totally unknown products which have become household names just because they got attention online.
By using this understanding, together with Creative Attention Marketing, Daddy Creative delivers solutions to build this same type of celebrity attention online for people, products and brands.
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