Improve Your Online Sales By 70%

70% of consumers said they bought online as a direct result of receiving an email!

Email marketing is probably the most under-used and under-estimated form of marketing today. Your competition is waking up to its potential; if you’re not using it, you’re losing profits to them.

Around 86% of the UK population uses email regularly and statistics by the Radicati Group estimate the number of emails sent per day globally to be around 183 billion. So while you have been reading this sentence, more than 20 million email messages have just been sent. Yes, two million emails are sent every single second!

What does email marketing mean for my business?

Well, email marketing now accounts for 16% of UK consumer spending, and this figure is rising to a projected £162 billion by 2020. This means that email marketing is a key driver of online sales and last year Internet spending in the UK topped £1bn a month.

Want to know why that is?

Simple… online shopping is

• Faster
• Easier
• More convenient
• No crowded shops
• No traffic jams
• And NO waiting in line at the checkout.

Plus, with broadband it is more accessible than ever. It is no wonder that online retail sales are going through the roof whilst high street sales take a dive.

Need more proof as to the value of email marketing?

How about this then: 70% of consumers said they bought online as a direct result of receiving an offer by email!

Hang on, you also said on the Social Marketing page that 65% of people who subscribed to receive emails did not trust them… what’s going on, this contradicts that figure? Correct, but just read on and I will get to that.

Now consider this… sending an offer in the post or by direct mail to customers has massive cost:

• Design costs high
• Print cost high
• Postage/delivery costs high
• Yours gets mixed up with all the other junk
• Delivery can take days, sometimes weeks
• Once it leaves your office, you cannot track it, see how effective it is nor change it if it’s not working

All these costs and problems can add up to thousands even before you have made a single penny!

But with email marketing, the benefits to you are immense:

• Know how well your email will work even before you send it out
• Be able to create an offer in the morning and have people buying from you in the afternoon
• Track what your customers are doing and how effective your campaign is
• Automatically personalize offers to each customer based on what they have already bought
• See how to make people want to give you new potential customers before they buy
• Find out about thank you emails that increase profits
• Test what works using “split testing”: send out two types of email to a small group and see which one gets more customers. Then send the one that makes the most money to everyone else!

Ok, for those of you who spotted it, we did say on the Social Marketing page that “65% of the people who have SUBSCRIBED to your company’s emails do not trust them!” So how can this be effective?

Well, we also said that it is not all bad news; and the good news is that the problem is not with email marketing itself – because as you have seen from the figures above, it can work – but it is with the way most people or businesses use email marketing.

Daddy Creative believes the figures for email marketing could be better, if only people and businesses truly understood the correct way to use it. The good news for you is we will show you how to use it!